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A down-to-earth guide to writing clear and friendly content
Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.
Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.
Topics:
- Write marketing copy, interface flows, blog posts, legal policies, and emails
- Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
- Find your voice and adapt your tone for the situation
- Build trust and fostering relationships with readers
- Make a simple style guide
- Sales Rank: #367082 in Books
- Published on: 2014-06-14
- Released on: 2014-06-04
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .60" w x 7.00" l, .79 pounds
- Binding: Paperback
- 192 pages
Review
"Writing is a skill that will hugely benefit anyone's career, and luckily, it's a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you're trying to reach. Whether you're a professional or just getting started, you'll find a ton to steal from here."--Austin Kleon, author of Steal Like An Artist and Show Your Work!
"Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers."--Erin Kissane, author of The Elements of Content Strategy
"Nicole and Kate have written a user experience manual for words. Not only will Nicely Said make you a�better writer, but more importantly, it'll make your users better readers."--Craig Mod, cofounder of Hi
"Nicely Said is the best book I've read on the art and craft of writing. It's clear, concise, timely, and compelling--in other words, exactly the kind of content the authors teach you to create."--Kristina Halvorson, coauthor of Content Strategy for the Web
About the Author
Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.
Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.
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Most helpful customer reviews
22 of 22 people found the following review helpful.
Beautifully written and incredibly helpful
By David
I'm a designer who has always wished to be a better writer. I've read tons of blog posts, half-read academic-writerly books that made me feel like I wasn't paying enough attention in college, and purchased in earnest how-to's that serve mostly as dust curation tools for my shelf. Nothing has ever really stuck.
This is the first book on writing I've read that is practical, approachable, and project oriented. I was able to understand processes that make going about writing less intimidating and more clear. I think most importantly it's given me structured ways to approach what I write and think about what I'm communicating. Nicole and Kate have written a great book that is immensely helpful and fun to read. Thank you!
17 of 18 people found the following review helpful.
a business book about writing in English that is actually written in English
By David Carr
the kind of book people in airports actually should read. clear,smart and useful.
7 of 7 people found the following review helpful.
There needs to be more books like this.
By Joe
This book is beautiful, clear and refreshing. One of the things I really appreciate is the small illustrations throughout the book that allow the mind to rest while absorbing their concepts. I appreciate the background of both of the authors and how one works freelance and so has exposure to lots of businesses, while the other works for MailChimp and understands working inside of a larger innovative company.
The web moves so fast that it's hard to keep up with the latest designs and best practices. From what I've seen, the majority of the most current best practices are in blog posts, and some are in books from A List Apart and Smashing Magazine - but there's not enough out there. I couldn't find any design books on flat web design updated for 2014, but scores of blog posts. What makes this book stand out is that it's current, written by professionals, concise and easy to grasp the concepts, and just beautiful through and through. I hope the authors continue to write and can inspire designers in their field to create books like this.
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